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Yorkville Plaza construction site becomes a place for artists to shine

May 8, 2103, The Globe and Mail.

A new installation from artists Daniel Borins and Jennifer Marman has dramatically changed the walk down Avenue Road in Toronto’s Yorkville neighbourhood.

Their new artwork was unveiled Wednesday morning on Avenue Road and Cumberland Street, inspired by prominent art movements in history: landscape painting, 1960s abstract and contemporary Day-Glo. It wraps around the future site of Yorkville Plaza, expected to be completed in 2014.

A 2011 campaign by Kristyn Wong-Tam, Toronto Centre-Rosedale city councillor, resulted in a requirement that condo developers put public art on hoarding boards around building sites. Developers must agree to do this, at their own expense, before their application is accepted.

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